Email Marketing or Chatbot Marketing in 2020?
The concept of email has worked for several decades. People send emails daily, making it an excellent channel to approach customers. Chatbots, on the other hand, is gaining much more popularity. BigCommerce says that they are the future of e-commerce, as 50% of customers say they’re more inclined to shop with a business that they can connect with via chat. By 2020, 85% of our engagement with businesses will be done without interacting with another human. Alternatively, we’ll be using self-service options and chatbots. 80% of companies said they currently use or are planning to use chatbots in 2020. But are they viable for scaling a business and collecting and nurturing leads like email? Research shows that 63% of consumers are more likely to return if you offer live chat support. And new features are making it easier for companies to answer customer queries in seconds. But email marketing still boasts a $38 return for every dollar spent, making it one of the m...